Promote the new pickleball program through local advertising in newspapers, community bulletin boards and through social media such as Facebook and Twitter. These are mediums that can expose your program to potential new players. Information such as times, dates, days of play, lessons, and special events can be posted.
HOW to Create a Program
Many facilities have Open Houses. YMCAs, Boy’s and Girl’s Clubs, and Community Centers have events such as Family Night, Healthy Kids Day, and Wear Pink for Breast Cancer month. These special activities bring many people to the facility. Portable nets can be set up in parking lots, under a pavilion, in the racquetball court, or in the facility gym. This is your chance to get players on board to try the new sport.
Offer Free Demonstrations every few weeks to targeted audiences. Find times and dates for holding unique demonstrations with mothers, especially when they have their children enrolled in a sport and want to participate in a rigorous game themselves. Maybe introduce young players after they play basketball, or active older adults who need to move more than taking a yoga class twice a week. Whatever works - go for it. All you need is a player base to begin your program.
Create a Free Lesson Coupon
If you are industrious and enjoy talking to perspective new players, walk around the facility handing out free coupons while holding a paddle and a ball. Since most people have not heard of the sport, the coupon is an enticing promotion to place in their hands!